Brand Design for Vado Apparel.
Empowered by Nature, Inspired by People.
Vado is committed to environmental conservation, representing the community, and creating high quality technical outdoor apparel to explore the world.
We created a brand design that is heavily focused on people and planet.
For this project we created...
-Brand Identity
-Tagline
-Social Media Graphics
-Apparel graphics
The original mood board we created for Vado.
With words like, "Nature, minimal, community, clean, people-focused, handmade..." in mind, we used this as a launch pad for the rest of the design assets.
Some original Logo concepts. We wanted something simple that represented the brand at it's core.
The Sprout is the final logo design. A symbol that represents continual growth, and nature.
The color palette is inspired by nature and some favorite hiking spots. It's versatile and offers a lot of options for color combinations.
We wanted the logo to display well. It's perfectly at home on a small hat tag, or on a large billboard.
