About the Brand + Design
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Legacy Father is a program and resource for men to learn how to be better and to create a legacy in their loved ones lives.
The goal for this brand design is to attract a male audience of just about any age. The purpose of Legacy Father is to teach men of all ages to be better fathers and men in general; to lead the next generation and leave a lasting, positive legacy.
So whether it's a younger audience, older, or anything in between - we wanted to create a brand that felt relatable, comfortable, accepting and masculine.
The brand as an overall vintage tone, but is combined with modern and clean imagery to strike a balance. It has a vintage and retro quality to it, which most of the target generation can relate to. But it also has a modern flavor to it that keeps it current.
It was important to me that this didn't end up looking like a "typical" men's brand. I didn't want it to get lost in the sea of cheesy beer belly dad jokes. We kept it masculine and bold, but refined.
This project included
-Brand Identity Design & Strategy
-Social Media Templates
-Apparel & Merch Design
